American Apparel - More Value From Waste

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One of our favorite companies, American Apparel, is at it again.  A hat tip to Peter for apparently browsing their online catalog to find this new product.  As they describe it:

We've collected cuttings from some of your favorite fun fabrics from around the American Apparel factory to make one-of-a-kind bags of scrap fabrics. Use them for all sorts of arts and crafts. Make clever jewelry, accessories, a card for your grandma or a colorful hanging sculpture for your apartment. Each bag comes with a zine (printed on scrap paper, of course) with five fun and easy scrap projects, complete with how-to instructions.

Yes, really.  I was already impressed when I visited American Apparel several months ago.  They reused scraps of material and turned them into all kinds of products, from bikini and hoodie strings to stuffed animals.

So why not just sell the remaining left overs?  Can't hurt, right?  One person's scrap is another's value?