Pardon me if I'm a bit unfair to Delta Air Lines, but they happened to be the scapegoat of the article I'm referencing.
Delta Air Lines Inc. said Friday it has stopped using India-based call centers to handle sales and reservations, making it the latest U.S. company to decide the cost benefits of directing calls offshore are outweighed by the backlash from customers. Delta said it stopped routing calls to India-based call centers over the first three months of the year. Customers had complained they had trouble communicating with Indian agents, the airline said.
Even an "outsourcing adviser" has figured that out.
"It is fundamentally cheaper to do it in India, but there's also the question of whether it's better to do it cheaper or better to do it better in terms of the relationship with your customers," said Ben Trowbridge, chief executive of Alsbridge Inc., a Dallas-based company that advises on outsourcing.
No kidding. "Better" drives value to the customer, "cheaper" temporarily drives savings to the supplier. Which creates an optimal long-term situation? More and more companies are beginning to understand this, even if it flies in the face of traditional accounting. Delta isn't the only company to figure this out. In this article alone: Chrysler, United, SLM (Sallie Mae), and US Air.
Welcome home. I hope you remember the lesson.